Cover-Letter Tip: It's Not About You
A well-written cover letter focuses on the employer.
Perhaps you’ve read the title of this post, and in your mind, you’ve just heard the high-pitched squealing that in-motion tires make when the driver abruptly hits the brakes (errrrrrrrrrrrrp!), and you’re thinking: Um, excuse me…What? How could a cover letter I’m writing not be about me? I’m writing about myself to try and get an interview for a job that I want. In fact, it feels like it’s entirely about me. Relax. Of course, your cover letters are about you. But, don’t let the fact that cover letters are a space to discuss your qualifications distract from the reality that you should be targeting your writing to the companies where you are applying for jobs. Truly effective cover letters are all about the employer. You need to make employers feel as if you are speaking directly to them and their needs.