Why Startups Need to Get Started…on Their Content Strategy
As I said in an earlier post examining the relationship between trust and thought leadership, brands need to have a few things nailed down to establish themselves as an authority that can shape messaging and ideas about their industries effectively. They need to:
How to Establish Trust as Part of Becoming a Thought Leader
I spend a fair amount of time talking with execs and entrepreneurs about branding and thought leadership. These topics pop up as a part of a conversation on the broader goals these professionals have for their companies’ blogs, social media, and digital presence at large. These guys and gals realize that they should be leveraging these spaces to lift their brands’ visibility, but they often don’t know where to start.
One reason companies blog (or vlog, or publish articles, or what have you) is to establish themselves as thought leaders. To blog and leverage social media in a way that demonstrates effective thought leadership, companies need to
From here, our discussion tends to turn toward context. After all, these are strange times.